Kolegij
Studiji
PsihologijaKomunikologija - Interkulturalna komunikacija i novinarstvo
Komunikologija - Znanstveno istraživanje medija i odnosi s javnošću
Sociologija - Upravljanje i javne politike
Povijest
Studijska godina
1ISVU ID
236180ECTS
3
The peculiarity of public relations of associations and foundations, organizations established with the aim to satisfy various general, social and humanitarian needs lies in their goal and funding. No matter of the segment they deal with, they help people and do not have permanent and reliable sources. Therefore, public relations in the non-profit sector faces specific tasks from recruiting volunteers to planning and implementing fundraising campaigns. Minimum budget campaigns, donor relations, gaining public favor for the organization’s mission, collaboration with agencies on pro bono campaigns are also organized by other public relations sectors, but the non-profit sector is the only one that depends on their success. Celebrities are happy to participate in charity campaigns. This course relies on the theory and practice of public relations in general and covers all aspects of strategic communication in the civil sector. The final project is a case study of a non-profit organization from a public relations perspective that is submitted before the final exam.
Independently prepare ethical communication campaigns for awareness raising. Specify the criteria for selecting key messages. Plan non-profit branding tools. Segment the target audiences of a nonprofit organization. Understand the Croatian legislative framework within the scope of associations and foundations. Explain the specifics of public relations in the non-profit sector.
Kanter, B., Paine, K. (2012) Measuring the Networked Nonprofit: Using Data to Change the World, Wiley & Sons, New York
Waters, R. D. (ed.) (2015) Public Relations in the Nonprofit Sector – Theory and Practice, Routledge, New York & London
Alfirević, N., Pavičić, J., Najev Čačija, Lj., Mihanović, Z., Matković, J. (2013) Osnove marketinga i menadžmenta neprofitnih organizacija, Školska knjiga & Institut za inovacije, Zagreb
Hajoš, B. i Skoko, B. (ed.) (2009) Odnosi s javnošću za organizacije civilnoga društva, HUOJ & Nacionalna zaklada za razvoj civilnog društva, Zagreb
Miller, K. L. (2013) Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, Jossey-Bass, New Yersey
Radalj, M. (2018) Odnosi s javnošću u neprofitnim organizacijama, HUOJ & Hrvatska sveučilišna naklada
Regular class attendance (attendance at at least 70% of classes)
Gaining a minimum of 35 points (out of a total of 100) during classes
Final project submitted
Continuous evaluation of student work through teaching activities
Final exam (minimum for passing the exam is 50%)
Teaching activities – 70%: a) colloquium – 20%, b) exercises
20%, c) final project – 30%
Final exam – 30%
The numerical scale for grading:
insufficient (1) – 0 do 49,9%
sufficient (2) – 50 do 64,9%
good (3) – 65 do 79,9%
excellent (5) – 90 do 100%
| VRSTA AKTIVNOSTI | ECTS bodovi - koeficijent opterećenja studenata | UDIO OCJENE (%) |
| Pohađanje nastave | 0.66 | 0 |
| Rad na vježbama | 0.34 | 20 |
| Kolokvij-međuispit | 0.5 | 20 |
| Projekt | 0.5 | 30 |
| Ukupno tijekom nastave | 2 | 70 |
| Završni ispit | 1 | 30 |
| UKUPNO BODOVA (nastava+zav.ispit) | 3 | 100 |
| Akademska godina | |
|---|---|
| 2025/2026 | Download |