Interpret the fundamental sociological, psychological, historical,
ethical and theological aspects of the mass AV media and the key
social phenomena that they dealt with before and throughout the
digital age. Adopt the main ways of processing certain socially
relevant topics through mass AV media (propaganda, social criticism,
social satire, research documentary...). Apply theoretical assumptions
to the analysis and comparison of specific films, TV series and videos.
To analyze and synthesize the effects of AV mass media on human
experience and behaviour, and the causes of controversies that some
of them caused at the time of their premieres. To analyze and explain
the social role of mass AV media and the reasons and effects of
dealing with certain topics in certain time and geographical area.
Apply ethical principles in critical analyzes of films, tv series and
videos in a social context and authors’ aesthetics while understanding
the main ethical issues that socially engaged authors deal with. Use
skills to perform advanced tasks in the field of analyzing and
evaluating the social importance and impact of mass AV media for the
purposes of creating articles and texts for various media (press, radio,
television, online media), with an emphasis on a critical attitude
towards film and tv series as a socially relevant work of art, with a
deeper understanding of the seen content and its contextualization.

1. Campbell R., Martin C., Fabos B.: Media & Culture: Mass
Communication in a Digital Age, 2021. Bedford/St. Martin’s; 13th
edition
2. Carah, N., 2021. Media and Society: Power, Platforms, and
Participation. Media and Society, pp.1-456.
3. Critical Studies in Television: The International Journal of Television
Studies, SAGE journals. 2009 – 2023
https://journals.sagepub.com/loi/CST
4. Bergan, R., The Film Book: A Complete Guide to the World of Film, 2011,
DK Publishing

1. Merskin, D.L. ed., 2019. The SAGE international encyclopedia of mass
media and society. SAGE Publications.
2. Wiesinger, S. and Beliveau, R., 2016. Digital literacy: a primer on media,
identity, and the evolution of technology. Peter Lang Inc.
3. Foreman, G., Biddle, D.R., Lounsberry, E. and Jones, R.G., 2022. The
ethical journalist: Making responsible decisions in the digital age. John
Wiley & Sons.
4. Summers, T. (ed.), 2016. Media, Mass Communication and Society.
Willford Press
5. Hill, S. and Bradshaw, P., 2018. Mobile-first journalism: Producing news
for social and interactive media.
6. Croteau, D. and Hoynes, W., 2021. Media/Society: Technology,
industries, content, and users. Sage Publications.

Class Attendance: mandatory 70% attendance is required
according
to the study program
A minimum of 35% of the grade should be acquired through
regular
course activities

1. Regular course activities
Midterm written exam
exercises
2. Final written exam

Grading Scale:
Failure (1) – 0 do 49,9%
Satisfactory (2) – 50 do 64,9%
Good (3) – 65 do 79,9%
Very good (4) – 80 do 89,9%
Excellent (5) – 90 do 100%
Final grade calculation:
1. a) In-class activities – 70%
1) Exercises – 35%
2) Midterm exam – 35%
b) Final exam – 30%